About Cüte
A resale marketplace making second-hand safe, joyful, and frictionless.
Cüte is a resale marketplace that makes second-hand feel safe, joyful, and frictionless.
We're building for Brazil's condominium communities, where neighbors already trust each other but current platforms make buying and selling a nightmare. We turn that trust into transactions—fast, fair, and actually fun.
The problem we solve
Second-hand marketplaces in Brazil are broken:
- OLX: Unsafe, full of scams, zero community
- Enjoei: Slow, bureaucratic, no social layer
- WhatsApp groups: Chaotic, no payments, impossible to search
People want to buy and sell second-hand. They just hate the experience.
What we do differently
Trust through proximity
Closed groups built around condominiums. You're buying from your neighbor, not a stranger across the city.
Speed that feels like magic
Take a photo. AI writes your listing in 10 seconds. Post it. Done.
Payments that actually work
PIX integration means instant transfers, no payment drama, no waiting for deposits.
Discovery that works
AI-powered search that understands "black nike sneakers size 42" and actually finds them—even if sellers wrote "tênis preto original tam 42".
Our position
Second-hand is the new normal. In Brazil, the circular economy is hitting $3.6B this year and growing to $5.8B by 2029. Gen Z expects sustainability. Inflation makes resale essential. Condominiums create natural trust networks.
We're not inventing a behavior—we're making an existing one finally work right.
Brand principles
- Trust: Closed communities, verified members, neighbor-to-neighbor
- Connection: Social layer makes selling relational, not transactional
- Kindness: Support that feels human, interfaces that reduce stress
- Sustainable: Circular by design, climate-positive operations
- Frictionless: 10-second listings, instant payments, zero bureaucracy
Who this is for
Sellers
You have stuff taking up space. You want cash, fast. You don't want to meet strangers at shopping malls or deal with payment scams.
Buyers
You want quality second-hand at fair prices. You want to know what you're getting is real. You want to support neighbors, not feed fast fashion.
Communities
Condominiums that want to activate their social networks. Building managers who want happier residents. Sustainability committees who want measurable impact.
The ü is our smile
Playful. Human. Colorful. The two dots aren't just decoration—they're our edge, our personality, our refusal to be another boring marketplace.
Sustainability doesn't have to be serious. Second-hand doesn't have to feel second-rate. Commerce can be joyful.
Ain't that cüte?