Climate action plan

Cüte already avoids emissions by keeping pieces in motion. This plan shows how we shrink the footprint of the platform itself while amplifying positive impact, inspired by leading resale climate frameworks.

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Purpose

• Align with a 1.5 °C pathway and reach net-zero across the value chain by 2050.
• Cut operational emissions quickly so avoided emissions from reuse stay net positive.
• Be transparent with the community about progress, gaps, and next moves.

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Baseline snapshot (2023)

Scope	Share of Footprint	Key Drivers
Scope 1	<1%	Heating in hubs, limited owned vehicles.
Scope 2	4%	Electricity for workspaces, studios, and data services.
Scope 3	95%	Parcel transport, partner logistics, employee travel, purchased services.

2030 targets

• Scope 1 & 2: Reduce emissions 42% vs. 2023 by switching to 100% renewable electricity and efficiency upgrades.
• Scope 3 logistics: Cut emissions per parcel 52% through route optimization, consolidated pickups, and low-carbon carriers.
• Community behavior: Reach 85% adoption of consolidated drop-off/pick-up options to lower last-mile intensity.

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2050 vision

• Achieve 90% absolute reduction in Scopes 1–2 and 97% reduction per parcel in Scope 3 versus baseline, then neutralize the remainder with high-integrity removals.
• Make circular avoided emissions reporting standard in member dashboards.

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Priority moves

1. Renewable operations

• Contract 100% renewable electricity for offices, studios, and data workloads by 2026.
• Bake energy-efficiency criteria into new leases and vendor procurement.
• Pilot smart building systems to monitor real-time consumption.

2. Low-carbon logistics

• Prioritize pick-up and drop-off points; aim for 80% of orders flowing through consolidated routes by 2025.
• Expand lockers and staffed hubs in dense neighborhoods to shrink failed deliveries.
• Invest in electric vans, cargo bikes, and rail corridors with partners; install charging at every operations hub.

3. Partner standards

• Require shipping and warehousing partners to hold science-based targets or equivalent transition plans by 2027.
• Share route-level emissions data so partners can optimize loads and modal splits.
• Offer co-investment in fleet transition where adoption lags.

4. Product & community nudges

• Default to lower-impact shipping choices at checkout with clear carbon comparisons.
• Highlight avoided emissions on order confirmations to reinforce circular pride.
• Launch care tutorials that extend item life, reducing churn-driven shipments.

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Tracking & governance

• Publish annual emissions inventory audited by an independent reviewer.
• Report scope progress quarterly to leadership and community ambassadors.
• Tie climate KPIs to performance reviews for operations, product, and partnerships teams.

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What comes next

Cüte keeps reusability cute for the planet by pairing circular behavior change with a disciplined transition plan.