User experience

How buying and selling on Cüte actually feels.

Using Cüte should feel effortless, not like work. Every interaction is designed to reduce stress, build trust, and get you what you need—fast.


Selling: 10 seconds from photo to post

Take a photo

Point your phone at the item. That's it. No staging, no perfect lighting, just a clear shot.

AI does the work

Our system analyzes the photo and generates:

  • Item title
  • Description
  • Suggested category
  • Recommended price based on similar items
  • Auto-detected attributes (brand, color, condition, etc.)

All in under 10 seconds.

Review and post

Tweak anything you want—or just hit "post" immediately. Your item is live in your condominium group.

Get notified

When someone's interested, you get a WhatsApp-style notification. No app-checking anxiety.

Accept, negotiate, or decline

You're in control. Buyers can make offers. You decide what's fair.

Coordinate pickup

Built-in chat coordinates when and where. Usually: "I'll leave it with the doorman tomorrow."

Get paid instantly

Buyer completes PIX payment. Money hits your account. Done.


Buying: Trust + speed + fair prices

Discover what you need

Search works like you think: "black nike 42" finds black Nike sneakers in size 42, even if sellers wrote it as "tênis preto original tam 42."

Browse by category, filter by price, see what's new in your building.

Know what you're getting

Clear photos. AI-generated descriptions. Seller ratings. Plus, it's your neighbor—you can verify anything before buying.

Make an offer or buy now

Some sellers accept offers. Some prefer fixed prices. Either way, the interface makes it clear.

Pay securely

PIX integration means instant, trackable payments. No cash exchanges, no Venmo drama, no trust issues.

Pick it up

Coordinate through chat. Most pickups happen at the building entrance or with the doorman. No awkward apartment visits required.

Leave feedback

Simple, kind, constructive. Helps the community stay trustworthy.


Community: The social layer that makes it work

Your feed shows neighbor activity

See what's selling in your building. Discover items you didn't know you needed. Feel connected to your community.

Groups are private

Only verified condominium members see listings. No strangers, no bots, no spam.

Profiles build trust

See someone's transaction history, ratings, and verified building. Accountability is automatic.

Chat feels human

No corporate templates. No robotic responses. Just neighbors helping neighbors.


Support: Actually helpful

In-app help

Context-aware support that answers questions before you ask them.

Human responses

Real people respond when something goes wrong. No chatbots pretending to understand.

Community guidelines

Clear rules that keep interactions respectful. We moderate proactively, not reactively.

Dispute resolution

If something goes sideways, we mediate fairly. Refunds happen when appropriate. Bad actors get removed.


The vibe

Fast but not frantic. You're not racing against bots or professional resellers. Just neighbors clearing space and finding deals.

Trustworthy but not corporate. We're serious about safety, but we don't talk like a bank.

Sustainable but not preachy. We track carbon savings and circular impact, but we don't guilt-trip you. You're here because it works, not because we lectured you.

Joyful but not gimmicky. The ü isn't just cute—it's our commitment that commerce can feel good.

Second-hand shopping should be better than buying new. We're making it happen.

Ain't that cüte?